Automotive Smart Window Market Trends, Disruptors & Competitive Strategy

Automotive Smart Window Market Trends, Challenges & Strategic Recommendations

The automotive smart window market is forecast to grow from USD 4.32 billion in 2025 to USD 11.83 billion by 2034, driven by a CAGR of 11.85% from 2025 to 2034.

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Introduction

The automotive smart window market is a crucial segment of the automotive component industry. This industry deals in manufacturing and distribution of smart windows for automotives. There are several types of products manufactured in this sector comprising of OLED glass, self-dimming window, self-repairing glass and some others. These windows are based on various technologies consisting of electrochromic, tungsten based, non-tungsten based, photovoltaic integrated, all solid-state switchable mirrors, polymer dispersed liquid device and suspended particle devices. It finds application in numerous types of vehicles including light commercial vehicles, medium & heavy commercial vehicles and passenger cars. The rising demand for passenger cars in different parts of the world has driven the industrial expansion. This market is expected to rise significantly with the growth of the automotive e-commerce industry across the world.

• According to the International Organization of Motor Vehicle Manufacturers, around 54742117 passenger cars were sold globally in 2020 that increased to 65272367 in 2023.

Highlights of the Automotive Smart Window Market

• North America held the dominant share of the automotive smart window market due to the rapid technological advancements in automotive sector in this region.
• Asia Pacific is expected to grow with the highest CAGR due to the presence of several smart window companies in this region.
• The electrochromic segment dominated the market due to its energy efficiency, comfort and privacy.
• The passenger cars segment led the market due to the growing demand for SUVs and hatchbacks across the world.

Automotive Smart Window: Trends and Stats

• Several polymer films companies are collaborating with smart window manufacturers for developing advanced windows for automotive sector. For instance, in December 2024, Mativ collaborated with Miru. This collaboration is done for manufacturing dynamic electrochromic windows for automotive sector.
• Numerous automotive brands have started integrating smart windows in vehicles to enhance durability and performance.
• According to the International Energy Agency, around 1.7 million electric vehicles were sold in the U.S. during 2024.
• According to the International Organization of Motor Vehicle Manufacturers, around 92724668 vehicles were sold globally in 2023.

Industry Leader Announcement

In January 2025, Eyal Peso, the CEO of Gauzy made an announcement stating that, ”Over the last few quarters, many of our high-profile customers across the automotive, aeronautics, and architecture sectors have expressed their desire for SPD Smart Glass with a black appearance, and we are thrilled to unveil it at CES 2025, Our ability to work expeditiously to innovate and create a solution that the market demands reflects the sophistication of our research and development capabilities and exemplifies why we continue to grow and solidify our competitive position in light control. We believe this new offering and its darker aesthetics will broaden the number of users who implement Smart Glass into their designs going forward, and we anticipate that it will quickly become one of our top-selling SPD products."

Geographical Insights

North America held the dominant share of the automotive smart window market. This market is generally driven by the presence of several automotive companies such as Tesla, Ford, Chevrolet and some others. Moreover, the rising consumer preference towards luxury cars along with rapid investment by market players of smart window companies has boosted the industrial expansion.

In North America, the U.S. is the largest contributor of the market. The rising demand for PHEVs along with technological developments in automotive sector has boosted the market growth. Additionally, the rising disposable income of people coupled with increasing consumer preference towards vehicle modification is crucial for the market expansion.

• According to the International Energy Agency, around 1.3 million PHEVs were sold in U.S. during 2023.

Competitive Landscape

The automotive smart window market is a fragmented industry with the presence of several dominating players. Some of the crucial players in this industry consists of Saint Gobain, PLEOTINT LLC, View, Inc., Gentex Corporation, Corning Incorporated, Raven Window, AGC Inc., Hitachi, Ltd, PPG Industries and some others. These companies are constantly engaged in developing smart windows for automotives and adopting various strategies to maintain their dominant position in this industry.

• According to the annual report of Gentex, the automotive products segment generated a revenue of US$ 1918958043 in 2022 that increased to US$ 2299215044 in 2023.

Market Segmentations

By Technology

• Electrochromic (EC)
• Polymer Dispersed Liquid Device (PDLC)
• Suspended Particle Device (SPD)

By Type

• OLED Glass
• Self-dimming Window
• Others

By Vehicle Type

• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles
• Passenger Cars

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa