Motorsport Market Outlook Scenario Planning and Strategic Insights for 2034

Motorsport Industry Insights Market Size, Growth Trends and Competitive Dynamics

The motorsport market is projected to reach USD 20.75 billion by 2034, growing from USD 10.32 billion in 2025, at a CAGR of 8.13% during the forecast period from 2025 to 2034.

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Introduction

The motorsport market is a prominent sector of the automotive industry. This industry deals in organizing sporting events related to racing. There are several types of racing organized in this sector comprising of formula racing, stock car racing, rally racing, motorcycle racing, drag racing, off-road racing, touring car racing, kart racing and sports racing. These sports comprise of various participants including professional racers and amateur racers. The growing sales of sports bikes in different parts of the world is contributing to the market expansion. This market is expected to grow significantly with the rise of the racing industry around the globe.

• According to the report of Bajaj India, KTM sold around 52981 bikes in India during 2023 that increased to 64886 in 2024.

Highlights of the Motorsport Market

• Europe held the largest share of the motorsport market due to the rising trend of motorsports in countries such as Germany and France.
• North America is expected to grow with a significant CAGR due to the growing demand for supercars in this region.
• The sponsorship segment led the industry due to the rise in number of digital sponsors across the world.
• The formula racing segment held the largest portion of the industry due to the increasing popularity of formula racing among youths.

Key Metrics and Overview

Motorsport: Stats and Figures

• According to the Motorsport UK, there were around 676 registered motor clubs during June 2024.
• According to the Mucke Roth and Company, the global motorsports market is expected to reach US$ 17 billion by 2032.

Industry Leader Announcement

In February 2025, Mark Walter, the CEO of TWG Global, made an announcement stating that, “Dan has been instrumental in forming the landmark Cadillac Formula 1 team in partnership with General Motors and acquiring for TWG Global a broad racing portfolio that includes Andretti Global, Wayne Taylor Racing, and Spire Motorsports.”

Geographical Insights

Europe held the highest share of the motorsport market. The rising interest of people towards car racing has boosted the market growth. Also, government of several countries such as Germany, France, Italy and some others are investing heavily for construction racing tracks to increase the popularity of motorsports. Moreover, the presence of several sports car brands such as BMW, Ferrari, Lamborghini and some others is expected to propel the market growth in this region.

Competitive Landscape

The motorsport market is a rapidly developing industry with the presence of several dominating players. Some of the prominent companies in this industry consists of Team Penske, Hendrick Motorsports, Red Bull Racing, Mercedes-Benz Grand Prix, Formula One Group, Chip Ganassi Racing and some others. These companies are constantly engaged in organizing motorsport events and adopting numerous strategies to maintain their dominant position in this industry.

• According to the annual report of Penske Automotive, around 56% of the revenue was generated from the U.S. in 2024.

Motorsport Market Segmentations

By Racing Series 

• One-Make Series
  • Porsche Supercup
  • Ferrari Challenge
  • Lamborghini Super Trofeo
• Touring Car Racing
  • World Touring Car Championship
  • BTCC (British Touring Car Championship)
  • DTM (Deutsche Tourenwagen Masters)
• Stock Car Racing
  • NASCAR (National Association for Stock Car Auto Racing)
  • ARCA Menards Series
• GT Racing
  • GT Series World Challenge (Blacpain GT Series)
  • Super GT
  • Intercontinental GT Challenge
• Endurance Racing
  • World Endurance Championship (WEC)
  • IMSA WeatherTech SportsCar Championship
  • 24H Series
• Rally and Off-Road Racing
  • World Rally Championship (WRC)
  • European Rally Championship (ERC)
  • Dakar Rally
  • SCORE International Off-Road Racing
  • Extreme E
  • NHRA Drag Racing Series
• Formula Racing
  • Formula 1
  • Formula 2
  • Formula E
  • IndyCar
• Motorbike Racing
  • MotoGP
  • WorldSBK (World Superbike Championship)
  • FIM EWC (Fédération Internationale de Motocyclisme Endurance World Championship)
  • SuperMotoCross Championship (MX)
  • British SuperBikes (BSB)
  • MotoCross World Championship (MXGP)
  • MotoAmerica Superbike Championship

By Revenue Source

• Broadcasting
• Ticket sales
• Sponsorship
• Merchandising

By Ownership

• Privately-owned
• Manufacturer-supported
• Corporate & sponsored

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa