Bike Computer Market Competitive Landscape and Future Outlook

Bike Computer Market Size, Share and Industry Analysis

The bike computer market is set to grow from USD 796.8 million in 2025 to USD 1373.86 million by 2034, with an expected CAGR of 6.24% over the forecast period from 2025 to 2034.

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Introduction

The bike computer market is a crucial sector of the automotive industry. This market deals in manufacturing and distribution of cycling computer in different parts of the world. There are several types of computers developed in this sector consisting of basic cycle computers, advanced GPS cycle computers, smart cycling computers and some others. It is developed using various sensors comprising of speed sensors, cadence sensors, speed/cadence dual mode sensors, heart rate sensors, gradient sensors and some others. These computers are available in a distribution channel including online and offline platforms. The availability of bike computers in various e-commerce platform has fostered the industrial expansion. This market is expected to grow significantly with the rise of the automotive devices sector in different parts of the world.

• According to the International Trade Administration, the global e-commerce industry size in 2023 was US$ 24453 billion that is expected to reach US$ 36163 billion in 2026.

Highlights of the Bike Computer Market

• Europe held the largest share of the bike computer market due to the rise in number of cycle enthusiasts in this region.
• Asia Pacific is expected to grow with a significant CAGR due to the growing demand for e-bikes in this region.
• The athletics & sports segment held the highest share of the market due to the rising interest of cyclists towards sporting events such as Tour De France, Ironman and some others.
• The road bike segment led the industry due to the increasing popularity of road bikes for local commutes.

Key Metrics and Overview

Bike Computer: Trends and Stats

• Numerous wrapping companies are investing heavily for developing smart wraps such as QR code wraps, AR wraps and some others to attract maximum consumer attention.
• Several automotive brands are collaborating with graphics providers for advertisement purposes to increase sales of automotives.
• The fleet companies are integrating wraps in their vehicles to maintain their brand identity.
• The researchers are continuously engaged in developing self-healing wraps for automotives to repair minor scratches automatically.

Industry Leader Announcement

In December 2024, Gareth Joyce, the CEO of Wahoo announced that,” We are thrilled to be launching this next generation of cycling computers and to be setting the standard in what consumers expect. The expectations and demands of our customers have changed dramatically since our first bike computer launched back in 2015. Our rider-centric approach to the development of the ELEMNT ACE ensures that it’s a cycling computer that stands up to the expectations of the modern cyclist. This is a huge development and a step forward for the bike computer category”

Geographical Insights

Europe held the highest share of the bike computer market. The rise in number of cyclists along with numerous government initiatives aimed at strengthening the cycling infrastructure in various countries such as Germany, France and some others has boosted the market growth. Also, the rising consumer preference towards eco-friendly mode of transportation to curb emission is crucial for the industrial expansion. Moreover, the growing per capita income of people enables them to integrate advanced electronic devices in cycles for enhancing the riding experience that in turn is driving the market in a positive direction.

Competitive Landscape

The bike computer market is a highly competitive industry with the presence of several dominating players. Some of the crucial players in this industry consists of Hammerhead, Lezyne, MiTAC Digital, Bryton, CatEye, Garmin, Giant Bicycles and some others. These companies are constantly engaged in developing cyclo-computer and adopting numerous strategies to maintain their dominant position in this industry.

• According to the annual report of Garmin, the revenue of the fitness segment was US$ 1345 million in 2023 that increased to US$ 1774 million in 2024.

Market Segmentations

By Computer

• Basic cycle computers
• Advanced GPS cycle computers
• Smart cycling computers

By Technology

• Wired
• Wireless
• GPS-enabled

By Sensor

• Speed sensors
• Cadence sensors
• Speed/Cadence dual mode sensors
• Heart rate sensors
• Gradient sensors

By Bike

• Mountain bike
• Road bike
• Urban bike
• E-bike
• Gravel bike

By Application

• Athletics & sports
• Fitness & commuting
• Recreational/leisure

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa